01SaaS platform · Club operations
Football Intelligence OS
Gives clubs without a performance department one reliable picture of every player.
- Club operations in one place
- Living player profiles
- Data-layer access control
Product & software studio
Your next product.Built to work.
We design and build SaaS products, custom CRMs, and websites, with the integrations and automation that keep your business moving.
Football Intelligence OS and Artizyn, products designed and built by Keeel.
See the projectsSelected work
Products we’ve brought to life.
Project details: Football Intelligence OS
02Marketplace platform · Trades
Artizyn
A two-way trades marketplace across the PACA region that takes no commission.
- Two-way marketplace
- Subscription billing
- Matching, chat and payments
03Supporting case study · Automation · Voice audit
University IVR audit engine
Maps a university phone menu by calling it, then scores how hard it is for a caller to get help.
- Live phone-tree crawling
- Friction scoring
- Report per institution
Scope39 institutions audited
Project details: University IVR audit engine
Solutions
What do you need to build?
Four kinds of work, and most projects touch more than one: a product needs a website, and a CRM needs the integrations around it.
SaaS & digital products
Turn a product idea into software people can use.
MVPs, customer platforms, learning platforms (LMS), subscription products.
CRMs & business systems
Build around the way your team actually works.
Custom CRMs, client portals, dashboards, internal tools.
Illustrative
Websites & digital experiences
Give your business a website that earns attention and makes the next step clear.
Marketing websites, ecommerce, booking experiences.
Automation & integrations
Connect your tools and keep work moving.
Workflow automation, data sync, AI assistants, voice capabilities.
Example runRunning
Website enquiry receivedContact created in the CRM09:12
Website form
Calendar booking
Inbound callVoice agent
Payment received
Your workflow
CRM record
Team notified
Follow-up email
Process
From first conversation to working software.
- 01
Define
Understand the problem, the people who will use it, and the scope.
- 02
Design
Map the workflow and shape the experience before it is built.
- 03
Build
Implement, integrate with your tools, and test.
- 04
Launch
Deploy to production and prepare the handoff.
Handoff
Built for your business.
Owned by you.
When the project ends, what we built is yours to run, change and take wherever you like.
At handoff4 items
A deployed, usable product
Live and in use at handoff, not a deck or a disconnected prototype.
Code and infrastructure ownership
Repositories, accounts and credentials stay with you from handoff.
Documentation and handoff
Documentation comes with the handoff, alongside the code it describes.
Measurement, where it’s in scope
When a project includes analytics, events and dashboards are built in from the start, not added at the end.
Ongoing maintenance is available as a separate arrangement, if you want it.
Start a project
What are you ready to build?
Tell us about the product, website, or workflow you have in mind.
- Prefer email? hello@saykeel.com